When augmented reality artwork came to Parramatta
Parramatta Light Rail's augmented reality (AR) experience recently won Silver for 'Best Augmented Reality Experience' at the Australian Effects and Animation Festival 2021.
Between December 2020 and March 2021, Parramatta was brought to life with a collection of AR artworks that were on display as part of Transport for NSW’s activation campaign.
In an effort to support local business and attract visitors into the Parramatta CBD, the AR artworks included an original creation by Shannon Boyd which was painted in front of a live audience, as well as a beach themed animation by Keith Stanley located on the Parramatta River foreshore. At the Riverside Theatres, Indigenous artist Geoff Sellman highlighted the journeys of eels as well as the connection of people through time, detailing how ‘Burramatta’ (the Dharug word for ‘Parramatta’, with ‘Burra’ meaning the Eel Ancestor of Parramatta and ‘matta’ meaning place) has always been a meeting place for people, animals and nature alike.
Audiences were able to use their smartphones to create augmented reality effects across all the artworks, allowing them to interact with falling snow, breaking waves and swaying trees. The innovative and participatory works created a juxtaposition of cutting-edge technology whilst celebrating the community’s connection to place.
Watch the video below to learn more and hear the artists involved speak about their experience.
Images courtesy of VANDAL.