Parramatta Light Rail will provide a boost to businesses, with around 28,000 people expected to get on and off light rail services everyday by 2026, with stops located in and around the Parramatta CBD on Eat Street and Parramatta Square.
Transport for NSW recognises the importance of supporting and managing impacts on business during construction. The Parramatta Light Rail team is working closely with businesses to ensure they have the information and support they need.
Parramatta Light Rail place managers work directly with business owners to provide information and updates on the project, answer any questions and ensure issues are identified early and solutions developed.
More than 330 businesses (approximately 85 per cent of businesses at street level) along the light rail route have been surveyed to gain a better understanding of how they operate, including information on deliveries, hours of operation, where their customers come from and how they currently promote their businesses.
Business Reference Group
The Parramatta Light Rail Business Reference Group gives local businesses, community members and stakeholders the opportunity to share advice and collaborate on initiatives that will support businesses across the alignment during construction and through to operations of the light rail.
For more information, refer to the list of Business Reference Group members.
Building in the heart of existing communities involves significant challenges. The Parramatta Light Rail Business Activation Plan has been developed to bring life and vitality into the Parramatta CBD and across the wider area by promoting local businesses, events and activities.
The Plan has been developed in consultation with key stakeholders including Transport for NSW’s Sydney Coordination Office, City of Parramatta Council, Parramatta Chamber of Commerce and the Business Reference Group.
For more information, refer to ‘Activate Parramatta’: A business activation plan.
Shop Local Campaigns
As part of the project's business activation activities, a number of shop local campaigns have been developed to enhance the local culture, encourage spending and drive foot traffic.
For more about these campaigns, visit www.activateparramatta.com.au.
NSW Small Business Commissioner
The NSW Small Business Commissioner speaks up for and supports small businesses, particularly during periods of disruption. The team can assist small businesses through:
- resolving disputes through mediation
- better understanding commercial agreements, leases and contracts
- advocating on behalf of small businesses, both within and outside government
- providing advice on how to address important issues facing your business, such as infrastructure disruption and impacts of natural disasters
Get in touch with the Office of the NSW Small Business Commissioner by calling 1300 795 534 or emailing firstname.lastname@example.org.
Parramatta Chamber of Commerce
Parramatta Chamber of Commerce is one of the longest serving Chambers, representing the interests of businesses since 1912. A well established and respected not-for-profit organisation, dedicated to business growth and success by providing leadership, support and assistance to members of the business community.
Parramatta Chamber of Commerce provides members and their guests with the opportunity to network, communicate, support and educate. Such networking and business growth opportunities are provided through initiatives, forums, platforms and events that facilitate and grow these connections by building networks through engagement.
Get in touch with the Parramatta Chamber of Commerce on 9635 0022 or email@example.com.
Business Support Services
Realise Business has been appointed by Transport for NSW to deliver free business support services to businesses affected by Parramatta Light Rail construction. Businesses will be offered support to help them maximise their potential, navigate the challenges of a changing environment and make the most out of the opportunities ahead.
Realise Business can help businesses develop proactive strategies for their business such as how to:
- grow their brand awareness
- adapt their business to reach new customers
- get their business online
- develop an engaging social media presence
- create compelling marketing campaigns
- build their marketing capability.
Realise Business distribute a monthly e-newsletter to share top tips, upcoming events, opportunities exclusively available to the Parramatta business community and highlighting one of the many businesses Realise Business is working with and the assistance and support that is being provided. Have a look at past issues here.
'When we received news about the Realise Business Support we jumped on the opportunity and it’s the best business decision I have made all year. Sara, our Business Advisor, has opened my eyes to the opportunities and how to grow my business sustainably and systematically – it’s been a real mindset shift for me.’
Ian from Carlingford Automotive Mechanical Repairs.
'My business has been greatly impacted by COVID-19 and Realise Business has been going above and beyond working with me to develop and implement communication strategies to build awareness, customer retention and loyalty. I have been overwhelmed by the support of the Realise Business Advisor Sue Walsh in assisting me to develop and implement a communications plan and I’m really happy with the results. This included an email campaign sent to all our clients generating 6 new bookings and an open rate of just under 50%. A terrific result from just one campaign.'
Amelia from Westmead Foot Clinic.
For more information, contact Realise Business by calling 02 9545 5900 or emailing firstname.lastname@example.org.
Meet our Realise Business Advisors
Sara has worked as a marketing professional for 26 years across a number of industries including retail, professional services, restaurants, banking, insurance, travel and engineering. Sara is a small business owner and is experienced in creating tailored solutions to a specific business need. She works with small business owner’s to identify ways in which their business can cost effectively grow their brand and increase their relevance to the customer, and is a digital marketing specialist.
With over 17 years in leadership roles in both the education and hospitality, Katherine has business in her blood. Katherine is passionate about small business, women in business, and social responsibility, and readily involves herself in events that help small business owners reach their potential. She is renowned for her bold marketing and business decisions, passion for high standards, customer loyalty, and innovation. Katherine offers a highly-relevant perspective that continues to encourage, teach and inspire business owners. Through her individual style and approach to coaching she has helped many small business owners to follow a more successful path.
Food and Beverage expert Tim has over 23 years diverse industry knowledge. He can help you with general costings and budgeting, improving efficiencies, menu design and execution, creating company and team KPI’s, staff retention, driving new business, OH&S, industry expectation and general compliance. He can also help with basic marketing using modern marketing techniques. Tim is a down to earth advisor committed to helping your hospitality business in any way he can.
Sue is an experienced marketer with over 20 years of experience across marketing strategy and execution, agency leadership and business development. She started out working with marketing agencies in the UK, delivering strong consumer and business campaigns across multiple channels and after working in the industry in London for 5+ years, she made the move to Sydney. Sue enjoys working on tailored solutions for individual businesses and making a difference to long term goals.