Current campaigns

 Eat Street Uncovered artist impression of what Eat Street will look like.

Major construction on Parramatta's ‘Eat Street’ on Church Street, between Lennox Bridge and George Street, has been completed.

To celebrate the completion of major construction on the dining strip, a TfNSW activation called ‘Eat Street Uncovered’ is being delivered in stages over the coming months in a Covid safe way to bring the area to life and encourage the community to rediscover the delights of the local restaurants, cafes and bars.

Stage 1 - Lighting and decorative installations when businesses are allowed to reopen to enliven the area

Stage 2 - Entertainment and activities will be rolled out when public health orders allow

Stage 3 - Christmas activation and campaign to entice shoppers back to the Parramatta CBD

Previous Campaigns

Shop local graphic

From 15 November to 19 December 2021, Transport for NSW launched the Shop and Win campaign to encourage community support for local businesses along the Parramatta Light Rail alignment

Shoppers had the chance to win one of four $200 weekly prizes and the ultimate major prize Ambassador Lounge tickets for a Western Sydney Wanderers FC v Sydney FC match at CommBank Stadium on Saturday 5 March 2022 for 10 people valued at $3000.

Congratulations to our winners:

$200 voucher for Priceline Pharmacy

T. Russell

$200 voucher for Michael’s Hair & Beauty

S. Bidhan

$200 voucher for Scooter Hut

M. Sanchez

$200 voucher for Luxe Nails and Beauty

C. Jones

$200 voucher for Lichaa Men’s & Formal Hire

L. Garza

Ambassador Lounge tickets to Western Sydney Wanderers FC V Sydney FC 




Church Street businesses are open

Enjoy Game Day on Eat Street

Enjoy Game Day on Eat Street

From March 2021, Transport for NSW launched the Enjoy Game Day on Eat Street campaign to celebrate the return of the NRL season at Bankwest Stadium. The campaign included a restaurant guide that highlighted over 50 Parramatta businesses. Initially scheduled to end on 4 September 2021, the campaign was suspended in June 2021 due to Covid-19 restrictions.

Find out more.


Summer activations in Parramatta

Summer Activations in Parramatta 

From December 2020 to March 2021 a series of interactive art installations were on display throughout Parramatta. 

Find out more.

Christmas comes to Centenary Square

Augmented reality in Parramatta

From November 27 2020, artist Shannon Boyd created an interactive artwork live in Centenary Square. The installation remained in place until 11 January 2021. 

Find out more.

Christmas ADVENTure description

The Christmas ADVENTure campaign ran across November and December. Users of the Activate Parramatta app went into the draw to win daily deals and prizes. 

Find out more.

Westmead Shop Local

People were encouraged to use the Shop Local Westmead guide to shop local in Westmead and take advantage of the special offers available until November 2020.  

Find out more.

NSW Small Business Month

October 2020 was Small Business Month, and to celebrate all the businesses in the local community, the Parramatta Light Rail project offered exciting prizes and giveaways redeemable at Parramatta small businesses. 

Find out more.

Campaign image

The Dine. Scan. Win. campaign encouraged shoppers to dine or make a purchase at a local participating business to go in the draw to win a weekly $100 voucher from a local restaurant, café or takeaway shop. The campaign ran from 24 June to 18 September 2020. Winners were drawn weekly and notified via email. Terms and conditions can be found here.

Find out more.


Shop local campaign

The Shop. Scan. Win. campaign encouraged shoppers to make a purchase at a local participating business in the Carlingford to Camellia corridor to go in the draw to win a weekly $100 voucher from a participating shop. The campaign ran from 5 August to 1 October 2020. Winners were drawn weekly and notified via email. Terms and conditions can be found here.

Find out more.


Discover Parramatta

For a roundup of the best places to eat and drink, heritage landmarks to visit, culture, festivals and nature to explore, head to Discover Parramatta to stay up-to-date with what’s happening in Parramatta and its neighbourhoods.